My favorite question to ask, and to be asked is — “What’s Your Superpower?”

My answer is always: I can predict the future (and then to add 🔮 emoji for additional impact).

But really, I'm a behavioral research and growth strategist working at the intersection of human behavior, AI, and technology. I’ve come to learn that growth is the result of a story well our desired customers, and their belief in the story we create is ultimately what gets them to participate in a brand (that’s acquisition). And that narrative they fall in love with? It can be tracked, and that behavior used to evolve that story and create a deeper connection with them (that’s retention). Growth strategy is behavior strategy, and it’s never static.

What I actually do

I study how people decide — what moves them, what stalls them, what they tell themselves about the choice after they've made it. Then I translate that into strategy companies can act on. The tools are familiar: behavioral research, analytics, pattern analysis across channels (email, website, SEO) and platforms (YouTube, Meta, Google). The lens is the part most teams are missing. I work with companies who want to understand their customers as humans they are, and change how they connect with them in ways that keep them with them forever.