Growth Strategist & Advisor

A strategic partner for female founders and executives who need to understand what's driving — and limiting — growth.

I’m the woman you bring the growth questions to.

I’m a growth strategist. I turned an obsession with research, behavior and data analysis into the ability to tell you what’s moving your revenue and what’s just expensive noise.

I work with companies that need ongoing strategic leadership without hiring a full-time growth hire. I start with four month project, we meet regularly to review performance, work through challenges, weigh opportunities and decide where to focus. During our engagement, I challenge assumptions, connect the dots across the business and turn strategy into something your team can act on.

You can also use me as a second brain — to pressure-test an idea, think through a decision, or help your team make sense of what the data is telling them. The goal isn’t more marketing, it’s more of the behavior your business needs — which is more qualified demand, more signups, more subscriptions, more purchases, more retention.

How We Work Together

We spend four months together working on one goal, aligned to two priorities — and track it every step of the way.

  • We start with a growth audit. I get underneath the business — a full analysis of your growth strategy, channel mix and performance, how your data is configured, the customer journey, the website experience and your measurement implementation. It ends in a diagnostic report with prioritized recommendations. You and your key people are in it the entire way, not waiting on a delivery date.

  • All of that becomes six answers: what’s actually happening, what’s driving growth, what’s constraining it, what’s noise, what’s missing, and where the real opportunity sits. From there we pick two or three things worth working on and set the KPIs we expect to move inside 90 days.

  • This is the part an audit can’t do. Nobody hands you a report and disappears. We pressure-test decisions, review experiments, interpret results, adjust with the team, surface new information as it lands, and keep the priorities from getting hijacked by whatever showed up in your inbox that week.

Every Month, You Get

  • We talk through challenges and opportunities, challenge assumptions and make sure we’re on track. Also a perfectly good place to untangle your brain.

  • A high-level read on growth and customer behavior against the goals we set. I review the experiments, tests and campaigns that ran, tell you what they did to the number, and recommend what changes next.

  • Hands-on help and education, monthly, spent however you want it. Strategy nobody can implement is a very expensive document.

  • Telegram, text, whatever works. You get my actual phone number. Partnerships run on trust and communication, and neither one survives a two-week email cycle.

  • Validate an idea, brainstorm a direction, work through a management problem or an operational snag. The work changes with what the business needs. The constant is an experienced strategist looking at the whole picture with you.

Praise and Compliments from Clients

  • “Macala helped reframe and uncover choices I didn't even know I had.”

    Alexandra Raymond, Finance & Product, Amazon Studios

  • “You're like "The Wolf' in Pulp Fiction. You fix problems.”

    Mike Dussault, Tech Advisor and VC, Seattle, WA

  • “She loves the data - and recommends only what works.”

    Wilson Lau, President, Nuherbs

  • “You fix what's broken, fix what we didn't know was broken, and give our teams data they can make actionable insights from.”

    Camille Candella, Vice President, Emerald X

  • "She's consulted for us for over a decade and always finds new ways for us to improve."

    Karalynn Sprouse, Executive Vice President, Emerald X

Let’s Work Together — And Grow Together

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