Data, Behavior & AI

Audits, Strategy, Advisory

Strategic intelligence for companies that need to make a decision and can't see through the noise. Data strategy, customer behavior analysis, and AI readiness — scoped to your problem, delivered in under 90 days.

Our Clients Include

Emerald X

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20th Century Fox

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Power 106 FM

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Gild Creative Group

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Nuherbs

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Universal Pictures

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ReMind Psychedelics Conference

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True Story Foods

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MJ Biz Conference

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Range Revolution

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Emerald X • 20th Century Fox • Power 106 FM • Gild Creative Group • Nuherbs • Universal Pictures • ReMind Psychedelics Conference • True Story Foods • MJ Biz Conference • Range Revolution •

Strategic Thinking meets Behavioral Intelligence

Most strategies scrape the surface. We dive deep into the psyche of your audiences to uncover the buried truths that drive human decision-making.

No Brainstorming or Best Practices

It's intellectual collaboration where we challenge every assumption, question every absolute, and unearth insights so fundamental they redefine how you understand your market entirely.

We don't follow the data trail — we set it on fire it up and see where the shadows fall.

The Result For Your Company

Strategies that don't just meet expectations but create shifts in engagement and behavior that lead to revenue.

For You As a Leader

Your Time and Headspace Back

Hire Us For Strategy On-Demand

What Our Clients Say

  • "Every now and again you meet someone you had no idea you needed, who sees you, truly, and then can expand you to support your vision with their skill. Macala is one of those people. "

    - Tiffany Hardin, CEO, Gild Creative Group

  • “You’re the Wolf from Pulp Fiction, You Fix Problems.”

    - Mike Dussault, Tech Investor, Former SpaceX

  • "I’ve worked with Macala for 15 years on some of the largest B2B events in the world. She has never failed to deliver on actionable insights, out of box ideas, growth and revenue.”

    - Karalynn Sprouse, EVP, Emerald X

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